The number 23 tattoo is often associated with the Jordan Brand, a Nike-owned brand created in 1984 as a tribute to legendary basketball player Michael Jordan. The number 23 has been linked to Jordan ever since he became the third overall pick in the 1984 NBA draft and selected the number when he signed with the Chicago Bulls. The number 23 has held special significance in the basketball world ever since, and the Jordan Brand has become an iconic symbol of excellence, style and achievement. People who get a number 23 tattoo often do so to identify with the Jordan Brand and its legacy of excellence, or to pay tribute to Jordan himself.
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